Wet n Wild

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Wet n Wild are cruelty free, and always have been! They also make it a point to work with cruelty-free, third-party vendors.

Wet n Wild have always, always been some of the best-priced on the market.

Wet n Wild are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors, and economic statuses. So basically, no matter who/where you are in life, Wet n Wild have a product for you, Wild One.

Wet n Wild were the first to introduce black nail polish into drugstores, fulfilling the dreams of goth kids everywhere.

Wet n Wild are super safe: In fact, in a study that tested over 400 lipsticks, wet n wild lipsticks came out on top as the brand with the least (or no) lead content. The Campaign for Safe Cosmetics detected no lead in wet n wild lipsticks.